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So, I’ve been reading Altas Shrugged, by Ayn Rand, lately (I recommend anyone who is frustrated with the current economic situation read it), and I ran across a particular section that I like.

Hank Rearden is talking to Dagny Taggart of Taggart Transcontinental:

Dagny: “Is that the best price you can give me?”
Rearden: “No. But that’s the one I’m going to get. I could ask twice that and you would pay it.”
Dagny: “Yes, I would. And you could. But you won’t.’
Rearden: “Why won’t I?”
Dagny: “Because you need [me].”
Rearden: “That’s right. I like to deal with somebody who has no illusions about getting favors.”
Dagny: “[I'm relieved that] I’m dealing, for once, with somebody who doesn’t pretend to give favors.”

I personally am not a fan of companies that pretend to give clients a favor, when in reality, that’s the same price they offer to everyone. I always try and offer the best prices I can while still being able to keep our doors open. Occasionally, we offer discounts. But sadly, I admit that it is not out of charity, but rather the result of running a business in a very competitive market. The truth is, discounts get you customers you wouldn’t otherwise have.

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